Job Description
Senior Media Buyer (Meta Ads Specialist) – Remote
Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy
Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST) Location: Remote
About the Role
At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.
This is far more than a campaign management role. You'll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you'll leverage data, creative testing, and audience insights to drive measurable business growth.
If you've successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.
What You'll Own
Meta Ads Strategy & Campaign Management
- Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
- Own campaign performance from planning through scaling.
- Manage multiple client and internal ad accounts simultaneously.
- Oversee monthly advertising budgets ranging from $10K–$250K+.
- Scale profitable campaigns while maintaining efficiency and profitability.
Creative Strategy & Performance Marketing
- Develop high-converting campaign concepts, hooks, and messaging.
- Write compelling ad copy focused on improving:
- Create detailed creative briefs for designers, editors, and content creators.
- Lead creative strategy across:
- Static image ads
- UGC-style videos
- Video scripts
- AI-assisted creative workflows
- Continuously test new creative angles and messaging.
Campaign Optimization & Analytics
- Monitor campaign performance daily.
- Analyze:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Frequency
- Conversion Rates
- Optimize audiences, creatives, offers, placements, and landing pages.
- Identify winning campaigns and scale them strategically.
- Troubleshoot underperforming campaigns using data-driven insights.
Cross-Functional Collaboration
- Partner with creative teams to produce high-performing advertising assets.
- Collaborate with leadership on growth initiatives and campaign priorities.
- Align paid advertising with broader marketing and revenue objectives.
- Stay current with Meta platform updates and advertising best practices.
Requirements
Must-Have Qualifications
Experience
- 3+ years of hands-on experience managing Facebook and Instagram advertising.
- Proven experience managing at least $10,000/month in Meta ad spend.
- Experience managing 5 or more advertising accounts simultaneously.
Core Skills
- Strong expertise with:
- Meta Ads Manager
- Facebook Business Suite
- Meta Pixel
- Conversion Tracking
- Attribution Modeling
- Funnel Optimization
- Excellent analytical and performance optimization skills.
- Strong direct-response copywriting and messaging abilities.
- Ability to identify and scale winning creatives.
- Deep understanding of performance marketing principles.
- Excellent written and verbal English communication skills.
- Reliable remote work environment with high-speed internet.
Nice to Have
- Experience managing $100K–$250K+ monthly advertising budgets.
- Strong understanding of full-funnel marketing strategy.
- Experience producing or managing UGC advertising campaigns.
- Ability to brief creators, editors, and designers effectively.
- Experience using AI tools such as:
- ChatGPT
- AI creative generation tools
- Creative automation platforms
- Familiarity with:
- GoHighLevel (GHL)
- Close CRM
- Similar marketing platforms
- Previous experience within agencies or high-growth marketing teams.
Tools & Platforms
- Meta Ads Manager
- Facebook Business Suite
- Meta Pixel
- ChatGPT & AI Creative Tools
- GoHighLevel (Preferred)
- Close CRM (Preferred)
- Marketing Analytics Platforms
What Makes You a Strong Fit
- Highly analytical with a performance-first mindset.
- Strong creative instincts backed by data.
- Comfortable managing multiple high-budget campaigns.
- Excellent communicator who collaborates effectively across teams.
- Ownership-driven with strong accountability.
- Continuously tests, learns, and improves campaign performance.
What a Typical Day Looks Like
- Review campaign dashboards and key performance metrics.
- Analyze winning and underperforming creatives.
- Launch and optimize Meta advertising campaigns.
- Write ad copy and develop new creative testing ideas.
- Prepare creative briefs for designers and video editors.
- Monitor CPL, CPA, CTR, ROAS, and conversion performance.
- Collaborate with internal teams on offers, funnels, and campaign strategy.
- Test new audiences, creatives, hooks, and messaging.
- Scale winning campaigns while optimizing underperforming ones.
In short: You own paid social growth by combining creative strategy, rapid experimentation, and data-driven optimization to deliver measurable business results.
Key Metrics for Success (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Campaign scaling efficiency
- Revenue and pipeline contribution
- Creative testing velocity and continuous performance improvements
Why This Role Stands Out
- High ownership over paid social strategy and execution.
- Opportunity to manage significant advertising budgets.
- Work in a fast-paced, performance-focused environment.
- Strong collaboration with creative and leadership teams.
- Fully remote work environment.
- Clear career progression into:
- Lead Media Buyer
- Performance Marketing Manager
- Growth Marketing Lead
- Director of Paid Media
Interview Process
- Initial Phone Screen
- Spark Hire Intro Video (3–5 minutes)
- Final Client Interview
- Offer &
Job Tags
Full time, Remote work